How good morning works

Sunglasses are great.

You're sitting on a beach drinking a coconut and lime. You don't need to be told this. Sure our eyes are amazing and you can survive an afternoon in July without them. But why would you? Of course sunglasses are great.

You put them on and BAM. Everything is so much better. These beautifully shaded plastic rims of self expression protect your eyes, so you can enjoy the day.

You pickup your sunglasses and pack them in your bag. It's a sign you're going to have an adventure. And if you forget them, or worse if they break, (why do ray-bands cost so much?) you run to the corner store.

Why are we talking about sunglasses anyways?

Because Alcohol Is Great too.

Drinking is a pleasure and a relief. If you're sitting at a bar on hot summer evening - you already know this.
 
We're social creatures, and alcohol brings people together. It always has and it will continue to. You know what's not great?

Hangovers. The dreaded backlash of celebration. Who made the rule that if you have over 3 mojitos you can't go for a run the next day?
 
How do we change this? We need to change this. That's a dumb rule.

Well...

Hangovers are tricky.

When you first drink alcohol you get a byproduct: Acetaldehyde. This is widely known as the “Hangover Molecule".

As you continue on into the night (or afternoon) large stores of acetaldehyde build up. Your liver uses enzymes to further break down acetaldehyde into harmless acetic acid. The same stuff in vinegar.

Buildups of acetaldehyde are major components of rough mornings, headaches, brain fog, and so on.
 
We know we want to get rid of this "hangover molecule" but our liver does this too slowly. So how do we speed this up?

Our main ingredient - DHM, increases your livers natural ability to remove acetaldehyde at a faster rate.

All is good now, right?

Sadly, no. There are many moving parts to a hangover and science has generally come to terms on two solid parts.

Part Two


Next when you stop drinking, your body has a rebound effect: An overcompensated attempt to return to normal.

Kind of like a sugar crash.

Alcohol first targets GABA, a neurotransmitter that calms the body, and next will target glutamate, a neurotransmitter that excites the body.

GABA is stimulated when you drink, putting you in a relaxed and cheerful state. Next glutamate is inhibited, lulling you into an even more relaxed mood.

Your body registers this imbalance and overproduction of GABA and underproduction of glutamate, so in attempting to bring GABA back down to and glutamate up to normal, your body will start make too little of GABA and too much of glutamate.

This is similar to when you have too much sugar, your body starts creating all this extra insulin, as soon as you stop eating sugar you get a big sugar crash.

When you stop drinking, you get a GABA and glutamate crash [5]. An overcompensated attempt to return to normal. 

A rebound effect.

DHM protects your GABA and glutamate receptors and protects your body from having this dreaded rebound effect.

Good Morning is the sunglasses to drinking. You don't need it, but when you pack it in your bag (or just put it on your nightstand) it's the sign of an adventure. Your nights will be infinitely better if your mornings aren't being traded for them.

Good Morning
Our livers are exceptional, but we drink. It's time to start protecting them.
 

Recap

DHM (and our other ingredients) come into play by mitigating these two negative side effects.

DHM will bind and protect your GABA and glutmate receptors and assist in the breakdown of acetaldyhyde.

The rest of our ingredients (ginger extract, prickly pear extract, and ginseng) will assist in the breakdown of actealdyhde, as well as many other important factors.

 

Trobetter provides an arsenal of natural, safe, and friendly extra protectors for your body in the form of a mini mixable drink.


In short, Trobetter has done the work to create a product that just works.






Citations
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[1] R. Swift, D. Davidson
Alcohol Health Res World. 1998; 22(1): 54–60.